Word: reward
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...Money ambition veers you away from your ideals and can steer you toward professions in service of the elite. Money inequality drives a wedge between students who have cash pouring in from their families and others who don’t. The money culture—that inclination to reward anything based on a “market” (whether real, illusory or corrupt)—is corroding the values of too many fine institutions. Including Harvard...
...Reward offered by Microsoft for clues leading to the conviction of the authors of the MyDoom.B strain targeting the software giant's website...
...astonished. Scientists have long known that this brain region directs bodily movement. Only recently have they come to realize that it is also a key part of the brain's "reward system," the mind's network for general arousal, sensations of pleasure and the motivation to acquire rewards. Not only did our subjects exhibit activity in the caudate, but also the more passionate they were, the more active their caudate...
...also found activity in other regions of the reward system, including areas of the septum and a brain region that becomes active when people eat chocolate. Chocolate can be addictive. I maintain that romantic love is addictive...
Another striking result from our FMRI experiment concerned activity in the ventral tegmental area (VTA), a central part of the reward circuitry of the brain. This result was what I was looking for. As you know, I had hypothesized that romantic love is associated with elevated levels of dopamine or norepinephrine. The VTA is a mother lode for dopamine-making cells. With their tentacle-like axons, these nerve cells distribute dopamine to many brain regions, including the caudate nucleus. And as this sprinkler system sends dopamine to various parts of the brain, it produces focused attention as well as fierce...