Word: reward
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...Researchers at the University of Birmingham and Manchester Metropolitan University report in the Journal of Physiology that sugary energy drinks activate reward and pleasure regions in the brain, a boost that can translate to better performance - and one that does not occur with other artificially sweetened beverages. In the study, volunteers who got sugary energy drinks were able to complete a physical-training session 2% faster than those who got artificially sweetened drinks, and improved their mean power output as well...
...surprise, they did not. The sugar-drinking volunteers showed activity in the reward and pleasure centers of the brain, while those drinking the artificially sweetened beverages did not. Chambers suspects that it's this activation of the brain that explains the enhanced performance effect of sugary energy drinks during short workouts. This theory is supported by other studies in which researchers infused carbohydrate sugar solutions directly into the body intravenously - in those cases, subjects experienced no improvement in their physical performance...
...Chambers' work supports the idea that the brain plays a critical role in pushing the body to achieve optimum performance. When the mouth tastes sugar, it may anticipate an influx of added fuel and therefore trigger the satisfaction and reward areas of the brain, in turn egging the body on to do more. At Loughborough University in Britain, Clyde Williams, emeritus professor of sports science, and his team found that distance runners on a treadmill selected faster running speeds after swishing with a sugared energy drink than with a placebo solution...
...data, and there is additional risk of class-action suits and litigation in the U.S. relating to the fraud. Other interested buyers, including IBM and India's Spice Group, withdrew because of the uncertainties. "It's a very risky bet," says New Delhi-based equities analyst Dhirendra Kumar. "The reward or penalization could match the risk." Tech Mahindra has yet to issue a comment, but Satyam has said in a statement that the deal 'signals a new stage for the company.' (See pictures of the global financial crisis...
...power the party let "ambition and greed" lead it into "lawlessness, amorality and criminality." COPE founder Mosiuoa "Terror" Lekota tells TIME: "To fight for freedom, you need a liberation organization. But South Africa has moved on now. We need political parties than can deliver services to the people, not reward the loyalty of former activists...