Word: reward
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...monetary reward for the House or class with the highest participation rate replaced the posters and table-tent advertisements the CUE distributed in the past...
...Montague gave 67 people a blind taste test of both Coke and Pepsi, then placed his subjects in the scanner, whose magnetic field measures how active cells are by recording how much oxygen they consume for energy. After tasting each drink, all the volunteers showed strong activation of the reward areas of the brain--which are associated with pleasure and satisfaction--and they were almost evenly split in their preferences for the two brands. But when Montague repeated the test and told them what they were drinking, three out of four people said they preferred Coke, and their brains showed...
...when you think about it, the doctrine of a life-to-come is not such an uplifting idea after all because it necessarily devalues life on earth. Just remember the most famous people in recent memory who acted in expectation of a reward in the hereafter: the conspirators who hijacked the airliners on 9/11...
...fries, gravy, and juicy cheese curds. Mmm, heart disease. Then head to St-Viateur for soft Montreal bagels and slab on some famous Montreal smoked meats from Schwartz Charcuterie. Never mind the fact that you gained some exam-induced pounds—now is the time to reward yourself for passing them (hopefully). Wander the nocturnal Rue Crescent and admire the fashionable foreign students spilling out of Montreal’s hottest clubs like Electric Avenue and Karina. If you are feeling predatory, try Peel Pub, where beer, cheap shooters and McGill freshman vomit all flow freely. Listen to some...
...guide needs to be complete if the results are to be most meaningful. From the faculty side, that means requiring professors to submit themselves to evaluation. As far as student participation is concerned, a change in incentives should produce a higher rate of involvement. Specifically, the reward for filling out CUE evaluations should not be relief from saccharine e-mail reminders, or even extra funding for one’s House or Yard, but rather access to CUE results the following year. It’s a simple quid pro quo: spend the twenty minutes required to complete your...