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...Laboratory at Caltech, is one of many experts moving into neuromarketing. He is helping Hollywood studios select trailers for new movies by scanning viewers as they watch a series of scenes to see which ones elicit the strongest reactions in the parts of the brain that are associated with reward expectations. Quartz, who works in partnership with market-research company Lieberman Research Worldwide, is similarly scanning consumers to identify emotional reactions to TV commercials and to products' packaging design...

Author: /time Magazine | Title: Getting Inside Your Head | 11/9/2005 | See Source »

...begin to tackle the bigger issues final clubs raise in terms of the social scene at Harvard. Yes, “social meritocracy” is a somewhat dubious description of punch, which is often arbitrary and, yes, introduces an odd incentive structure with membership as the reward for sociability, wit, and audacity. And yes, there is a clear power structure at work, with male members controlling a guest space populated by male and female guests hand-picked at the door. None of these facts are particularly pretty. Some of them seem to fly in the face of what most...

Author: By Rex G. Baker, CONTRIBUTING WRITER | Title: A Tale of Two Houses | 11/9/2005 | See Source »

Columbia (3-11-1, 0-5-0 Ivy) was hoping for a win of its own to end a seven-game winless streak and provide its veterans with a Senior-Day reward. The Crimson (5-8-2, 1-4-1) ended its own ignoble streak—eight games without a victory—on a goal from junior forward Charles Altchek, the league’s leading scorer...

Author: By Abigail M. Baird, CRIMSON STAFF WRITER | Title: Crimson Notches First League Victory | 11/6/2005 | See Source »

...make it much more difficult to get propositions on the ballot, forcing special interests to go to the bargaining table with legislators. Truth be told, this is a gamble. It is unclear whether such bargaining would result in actual legislation or just leave California gridlocked. Given the potential reward, however, it is worth the risk: if getting an initiative on the ballot was more difficult, but not impossible, initiatives would still be available as a safety valve to fix problems that cannot be fixed in any other way. Unfortunately, there is no silver bullet to fix the referenda problem, which...

Author: By Adam M. Guren, | Title: A Novel Proposition | 11/2/2005 | See Source »

...Attempts to identify the bombers by circulating an estimated 300,000 photos of their severed but still recognizable heads have also drawn a blank. Police say they plan to distribute another 300,000 copies across the archipelago. Last week, they also offered a hundred million rupiah reward?about $10,000?for anyone who can identify one of the bombers. The police have offered up to 1 billion rupiah, or $100,000, for help that leads to the capture of the two Malaysian terrorist kingpins believed to be behind the attacks, Azahari Husin and Noordin Top?an amount that shows...

Author: /time Magazine | Title: Bogged Down in Bali | 10/30/2005 | See Source »

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