Word: rewarding
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There are reasons to conclude that romance as well was shaped by the unsentimental hand of evolution. We humans don't have a monopoly on oxytocin and other molecules linked to feeling in love. Love may switch on reward pathways in our brains, but other animals have similar--if simpler--reward pathways...
...mating and the rituals surrounding it make us come unhinged in other ways too, ones that are harder to explain by the mere babymaking imperative. There's the transcendent sense of tenderness you feel toward a person who sparks your interest. There's the sublime feeling of relief and reward when that interest is returned. There are the flowers you buy and the poetry you write and the impulsive trip you make to the other side of the world just so you can spend 48 hours in the presence of a lover who's far away. That's an awful...
...sensation of romance is processed in three areas. The first is the ventral tegmental, a clump of tissue in the brain's lower regions, which is the body's central refinery for dopamine. Dopamine does a lot of jobs, but the thing we notice most is that it regulates reward. When you win a hand of poker, it's a dopamine jolt that's responsible for the thrill that follows. When you look forward to a big meal or expect a big raise, it's a steady flow of dopamine that makes the anticipation such a pleasure...
...Many courses reward their TFs for non-stop hours of exam grading by throwing a party...
...show underlines how much the awards hoopla, and the Globes as a free, high-rated showcase, mean to the "little" films that get nominations. The HFPA may have lots of stars, and several blockbusters, among their finalists; but like every critics' group it wants to remember the neediest, to reward the little movies that could. Producers of indie films often factor the "Globes bump" into their production and marketing budgets. Exposure on the Globes program puts their product in front of millions of new eyes and can mean millions at the box office...