Word: rex
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...Angeles-San Francisco Short Line bus company installed a set in one of its "de luxe" buses. Mounted in the paneling at the front of the bus, the set is screened from the driver's vision by a shield. Reporting that passengers "just love it," Bus President Rex White planned to equip his entire fleet...
...boss of Seattle's $30-million-a-year Bon Marche department store, Kentucky-born Rex Liebert Allison, 39, was afraid that he wasn't getting his share of customers from the city's fast-growing population. Hemmed in on the south by its industrial district and on the east & west by Lake Washington and Puget Sound, Seattle was moving north, away from the old shopping area...
...find a way to reach the new Seattle citizens, Rex Allison in 1946 ordered an aerial photographic map of the entire north end. He pored over the map with pencil and compass, soon found that a suburban branch located just outside the city limits would be within twelve minutes' driving time of 275,000 people who spend $500 million every year. Allison sold the idea to Allied Stores Corp. (owner of Bon Marche), then persuaded the Equitable Life Assurance Society to buy $6,000,000 worth of mortgages to help finance a super shopping center...
...other shops, her arms free for more parcels. When she is finished she picks up her groceries at a kiosk in the parking lot. Even the tenants in the office building are used as customer bait: Northgate is leasing space mostly to doctors, dentists and real-estate salesmen. Rex Allison figures that they will attract crowds of shoppers every...
Caesar and Coca are supported by such guest stars as Gertrude Lawrence, Rex Harrison or Jose Ferrer, and by a chorus and well-trained ballet. To "add a sprinkling of cultural items," Liebman pairs off the Metropolitan Opera's Baritone Robert Merrill and Soprano Marguerite Piazza, in neatly scissored scenes from light and grand opera...