Word: reynoldses
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A few weeks later, corporate giant R. J. Reynolds took notice and asked Crowley Gottlieb to stop the boycott.
Last Saturday, Crowley Gottlieb sent a petition to R.J. Reynolds with more than 1000 signatures supporting her stance. She collected the signatures from Boston and Cambridge residents shopping at her stores.
"The use of illustration in advertising is enormous. It has passed the use of celebrity-endorsers in adult advertising," says Maura T. Payne, an R.J. Reynolds spokesperson.
The company even says that it is extremely involved in several efforts to reduce the number of children who smoke. R.J. Reynolds says it has launched several youth non-smoking campaigns.
"The more people who sign the petition, the sooner R.J. Reynolds will get the message," she says.