Word: reynoldses
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
The Boston chapter of the Group Against Smoking Pollution (GASP) has called on Graham to resign from an advisory board to the foundation, which has close ties to the R.J. Reynolds Tobacco Company. Graham serves on the advisory board to the Next Century Innovative Schools Program, which will donate $30...
-- For the second time in a month, plans by R.J. Reynolds to pitch a new brand to a particular group of smokers met with fiery opposition from health groups.
To keep alive their shrinking market, tobacco companies have shown marketing genius by creating more than 300 brands that variously boast of being longer, slimmer, cheaper, flavored, microfiltered, pastel colored or even striped. A new R.J. Reynolds brand called Uptown looks typically glitzy with its black- and-gold box and...
To R.J. Reynolds, Uptown is simply a product designed to appeal to a particular market segment. To critics, it represents the cold-blooded targeting of blacks, who suffer a lung-cancer rate 58% higher than whites. Uptown's opponents won powerful support last week when Louis Sullivan, the Secretary of...
As cigarette consumption has fallen in the U.S., tobacco companies have increasingly directed their marketing to specific groups, such as women, Hispanics and blacks. While 30.5% of white males smoke, 39% of blacks do. Uptown was carefully researched and designed: everything from its name to its packaging was tailored to...