Word: rheingold
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Dates: during 1950-1959
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...Video Theater. Host James Mason looks pained about it, but pluckily mentions Lux; Douglas Fairbanks Jr. and Adolphe Menjou smack their lips respectively over Rheingold and Schaefer beers; Jon Hall goes into ecstasies over Jay's potato chips; and Loretta Young apparently keeps a box of Tide on her grand piano. There are only a few holdouts, notably Sid Caesar who sticks strictly to his funny business...
With a loud flourish of trumpets, the Liebmann Breweries (fourth largest in U.S.) announced that next year's Miss Rheingold, elected over some 1,200 other sudsy beauties by the nation's beer-lovers, will be elfish Nancy Woodruff, 21, a homespun girl from Oakland, Calif. But what really made Nancy newsworthy was her affinity for fluids: she was last year's Miss Anti-Freeze...
Marriage Revealed. Linda Darnell, 30, brunette cinemactress (Forever Amber); and Philip Liebmann, 39. wealthy president of Liebmann Breweries. Inc. (Rheingold); both for the second time; in Bernalillo...
...season 1954 shows few signs of a real Wagner boom, either in the U.S. or abroad. The favorite operas, Lohengrin, Tannhduser and Tristan are lucky to get three or four performances a month at La Scala, Paris and London. The 13-hour Ring cycle (Rheingold, Walkure, Siegfried, Gotterdammerung) is all but impossible to mount in small theaters, gets its chief performances nowadays at the Wagner shrine in Bayreuth. Like many German opera houses, the Vienna Staatsoper was bombed out, will not attempt the Ring cycle until rebuilding is completed in 1956. Covent Garden's policy: no Ring until another...
...Rheingold, fourth biggest seller in the U.S., is jumping into the battle for West Coast beer markets (TIME, Oct. 26). Brooklyn's Liebmann Breweries has paid $6,000,-000 for Los Angeles' and San Francisco's Acme Brewing plants and will spend $4,000,000 more for expansion (planned capacity: 1,400,000 bbls. a year). The Los Angeles plant will convert to Rheingold, while the San Francisco brewery will continue to sell for a time under the old names, Acme Gold Label and Bulldog...