Word: rheingolds
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Three years ago, Bernard Relin, 53, president of New York's Rheingold Corp., the nation's eleventh largest brewer, heard that a Swiss chemist named Hersch Gablinger had found a way to make carbohydrate-free beer. Now, having bought out his secret, Rheingold's Forrest Brewing division has just introduced a no-carbohydrate beer named after Gablinger. On the bottle is an inscription, "Doesn't fill you up," a pitch that Rheingold hopes will make Gablinger's a bestseller among weight-weary beer lovers...
Sold in parts of New York State, New Jersey and New England, the new beer is being pushed by a saturation advertising campaign that Rheingold estimates will expose most of the area's beer drinkers to Gablinger's advertising 60 times over a four-week period. The ads are the work of the Doyle Dane Bernbach agency, which has previously turned out copy ("We must be doing something right") for the company's Rheingold brand. For Gablinger's, Doyle Dane makes the point that a bottle of ordinary beer has a carbohydrate content equivalent to that...
...Laird Industries Inc., a newly formed subsidiary of Laird & Co., the New York stockbrokerage and investment banking house. Though Laird plans to keep the famous grocery line - and stylish manner - it will install as new president and chief executive Roger D. Williams, 42, former executive vice president of Rheingold Breweries. S.S. Pierce President Wallace L. Pierce, 55, a great-grandson of the founder, will stay on as chairman...
...music, which Conductor Karajan molded superbly. He toned down the singers' usual tendency to bellow and brought out a fresh quality of refinement through subtly shaded dynamics and sensitively modeled phrases. "Chamber music of the soul," rhapsodized one critic, while others looked ahead to the addition of Das Rheingold next year, Siegfried in 1969 and Götterdämmerung...
...individual who differs from "the basic white Protestant Anglo-Saxon settlers by religion, language and culture." Since, of the total population, 65% come from non-Anglo-Saxon stock, this amounts to a lot of voters, most of them in the big cities. In New York, as the Rheingold-beer ads say, there are more Italians than in Naples, more Puerto Ricans than in San Juan, more Greeks than in Sparta. Minority sympathies are still considered essential in civic affairs, and the ethnically balanced ticket remains something of a reflex...