Word: rheingolds
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Always short of das Rheingold on his $115-a-month allowance, high-living Wolfgang ("Wummi") Wagner, 23, made up an unheroic plot. Tucked away in the family's old Villa Wahnfried in Bayreuth was an 1839 pencil sketch that Jean Auguste Ingres had made of Composer Franz Liszt, and after the great...
Chaperons & Referees. Last week's acquisition of New York's Ruppert brewing business by Rheingold was conceived by Loeb, Rhoades. Wall Street's Lehman Bros, works on about 100 possible combinations a year, so far in 1965 has arranged the mergers of U.S. Vitamin with Revlon and of whisky-importing Buckingham Corp. with Schenley. Last year Lehman negotiated some 20 mergers, for which the purchase prices totaled more than $700 million. Goldman, Sachs last year put through more than ten key mergers, including Genesco's acquisition of the Kress variety-store chain, Transamerica's purchase...
Pitchman & Lion. Along the Eastern seaboard, Rheingold beer, once notorious for a stupefying parade of look-alike Miss Rheingolds, has switched to a vigorous ethnic pitch. Its commercials now show Negroes, Jews, Greeks, Irish and other minority groups enjoying themselves at parties, quaffing beer when they get too tired to dance. Rheingold then shrugs at its new-found success with its now famous tag line: "We must be doing something right...
Though Wieland is still considered an "irreverent traitor" by oldtimers, he is venerated by all who work for him. Says Contralto Lili Chookasian, who sang Erda in Rheingold: "I would do anything for him. Why, I even took a curtain call wearing that black leather costume that opened up to display two enormous leather breasts with threeinch nipples. And I didn't even blush...
Marriage Revealed. Vincent Edwards, 37, TV's surly, suture-self surgeon (Ben Casey); and Kathy Kersh, 22, a Rheingold Miss (1962) turned TV actress (My Favorite Martian); both for the first time; in Hollywood last month...