Word: rheingolds
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...loosely in fact, that Novelist Graham Greene, who wrote the original screenplay, has sternly dissociated himself from his kid brother's serial. Though The Third Man got a lukewarm critical reception in London, it has been bought for $1,500,000 (recouping the production cost) by Budweiser and Rheingold beers, will be shown on U.S. screens this fall. Another sales success: a Canadian Mountie series, snapped up by 20 U.S. cities the first week it was shown. Coming soon: a crime series based on Simenon's Inspector Maigret. Meanwhile ITV, far from dawdling on its domestic dollies...
Last June, a well-fabricated girl named Madelyn Darrow, 24, better known to the sudsy electorate (22 million votes cast last year) as Miss Rheingold of 1958, wandered onto the courts of the Los Angeles Tennis Club hoping to pick up some pointers on the game. Last week it developed that Madelyn had not only improved her racket technique but had also picked up her teacher. Her fiancée: famed Tennistar Pancho Gonzales, 31, who will marry her as soon as his California divorce is final in December...
Less rare than any of these items, but never before recorded in full, is Das Rheingold, Wagner's thunder-throated masterpiece, presented by London (3 LPs, mono and stereo) in a superb performance. Conductor Georg Solti leads the Vienna Philharmonic Orchestra with anvil-stroking power; Kirsten Flagstad sings with serene beauty; and George London's Wotan towers with granitic strength. The majestically rolling accompaniment of the gods' procession to Valhalla is sure to lift almost any listener out of his seat...
...sunsuit") distinguished herself chiefly by becoming the first performer ever to steal a scene from Jerry Lewis. In Around the World in Eighty Days (1956), she tripped into a memorable bit of miscasting-Ouida, the Hindu princess. Despite wig and dark makeup. Shirley looked about as Indian as Miss Rheingold, but she had no regrets. "Golly," she wrote a New York roommate about Producer Mike Todd, "he never came within three feet of pinching...
From Crooner Cole came praise for NBC for "supporting the show [at a cost of $20,000 a week] and picking out good sponsors-like Rheingold Beer." As other sponsors queued up, Cole curled his prune-whip voice around a hot salvo for Madison Avenue: "That street still runs TV, and there is reluctance on its part to sell my show. Madison Avenue is in the North, and that's where the resistance is. Sometimes the South is used as a football to take some of the stain off us in the North. I have been well received...