Word: rheingolds
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...Rheingold, fourth biggest seller in the U.S., is jumping into the battle for West Coast beer markets (TIME, Oct. 26). Brooklyn's Liebmann Breweries has paid $6,000,-000 for Los Angeles' and San Francisco's Acme Brewing plants and will spend $4,000,000 more for expansion (planned capacity: 1,400,000 bbls. a year). The Los Angeles plant will convert to Rheingold, while the San Francisco brewery will continue to sell for a time under the old names, Acme Gold Label and Bulldog...
...stadium said, four companies have agreed to back one concert each: International Business Machines Corp., Trans World Airlines (T.W.A.), Loft's Candy Shops and Liebmann Breweries. Inc. (Rheingold Beer). For a check of $1,000 or more, each sponsor will receive 1,000 or more free tickets and get its name in the program. Now the stadium is busy hunting for more...
...attempted rape, was overshadowed by the glossy commercials delivered in pear-shaped tones by Douglas Fairbanks Jr. himself, and including asides on the Magna Carta and the American Revolution, and the suggestion that the international set is rapidly abandoning pink champagne in favor of the more dizzying delights of Rheingold beer...
...Vote for Miss Rheingold...
...trained, and the television set takes over from there on in." Since she obviously has nothing to do, Groggle feels that his wife should pack the combined sex appeal "of Lana Turner, Merle Oberon, his mother in a tinted tintype at eighteen, the latest magazine cover girl, and Miss Rheingold...