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...operation to such jet-age innovations as new fuel supplies (the jets eat up 2,000 gal. of kerosene per hour). American's 1,000 maintenance men must virtually relearn their jobs; the jet training manual alone consists of two volumes four inches thick. ¶ Charles A. Rheinstrom, 56, executive vice president for sales, quit American in 1946 after 18 years, went into advertising, came back this year at Smith's request to take on the job of selling jet seats to the public. In the 1930s Charlie Rheinstrom was the first to meet head on the public...

Author: /time Magazine | Title: AVIATION: Jets Across the U.S. | 11/17/1958 | See Source »

...Smith arranged the five-year transition with the help of two vice presidents, Ralph Damon and Charles A. Rheinstrom. Brought from the presidency of Curtiss Aeroplane & Motor Co., energetic Ralph Damon modernized and standardized American's fleet, which now consists of 50 Douglas "flagships," and has the magnificent operating record of no passenger fatalities since January 1936. High-powered Charles Rheinstrom pepped up American's sales technique, invented airline "scrip," since adopted by the major domestic lines. In advertising, C.R. Smith and his two first lieutenants were equally progressive. One of their headlines: "Fewer Husbandless Nights...

Author: /time Magazine | Title: Business: To the Big League | 5/22/1939 | See Source »

...Rheinstrom must be a very good Jewess, since she possesses the weakness of her race in a full measure. The writer of this page read the article in the TIME Magazine and yet he did not think that any malice or slander was intended by the designation "young Jew." Mrs. Rheinstrom's objection simply represents Jewish hyper-sensitiveness which very often looks for anti-Semitism and finds it in places where it does not begin to exist. The fact of the matter is that we ought to be glad that Mr. Gershwin was characterized by a Gentile writer...

Author: /time Magazine | Title: Letters: Sep. 7, 1925 | 9/7/1925 | See Source »

...Rheinstrom makes a very poor and illogical comparison when she says that Christians are not ordinarily spoken of as "young Catholics" or "young Methodists" or "young Presbyterians" in newspaper accounts. Judaism is much more than a religious denomination, and a Jew is a Jew not necessarily by virtue of his religious affiliation. A Jew may be an agnostic and yet he still passes for a Jew by virtue of his descent from the Jewish race. To say this is of course rank heresy, and now that we have made this statement we are quite prepared for the attacks which...

Author: /time Magazine | Title: Letters: Sep. 7, 1925 | 9/7/1925 | See Source »

...RHEINSTROM...

Author: /time Magazine | Title: Letters: Aug. 3, 1925 | 8/3/1925 | See Source »

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