Word: rheinstrom
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Dates: during 1930-1939
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...Smith arranged the five-year transition with the help of two vice presidents, Ralph Damon and Charles A. Rheinstrom. Brought from the presidency of Curtiss Aeroplane & Motor Co., energetic Ralph Damon modernized and standardized American's fleet, which now consists of 50 Douglas "flagships," and has the magnificent operating record of no passenger fatalities since January 1936. High-powered Charles Rheinstrom pepped up American's sales technique, invented airline "scrip," since adopted by the major domestic lines. In advertising, C.R. Smith and his two first lieutenants were equally progressive. One of their headlines: "Fewer Husbandless Nights...
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