Word: rhoda
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Dates: during 1970-1979
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...season's series, only one priceless ingredient is missing-her longtime Minneapolis neighbor, Rhoda Morgenstern. For four years Valerie Harper impersonated that adamantime Jewish waif and grew more skilled with each show. This year, hi the best show-business tradition, she was strong enough to spin off to her own production. Her new series has relocated her in Manhattan, where Rhoda has actively searched for an apartment, a job and a man-and miraculously found all three. She has also found a supporting cast that rivals Mary's: Harold Gould (Pop), who helped sharpen The Sting; Nancy Walker...
...weekend watchers have been in love with Mary for years. They have been tracking Hurricane Rhoda for almost as long. She was in fact born in the original Mary Tyler Moore pilot show, a zaftig 150-pounder who made everybody grin-everybody except the first preview audience, a group randomly selected by CBS programmers. Those 300 sages found the tough-talking, overweight neighbor "a negative character...
...developed that negative anyway, and it proved another picture entirely. Rhoda turned out to be a close relative of Tevye, a fiddler on the rueful whose face could shine with puzzlement as well as wisdom while she searched for career, meaning, laughs, irony and that sine qua non of the not-quite-liberated Msfit, a husband...
...RHODA: What am I? I'm not married, I'm not engaged-I'm not even pinned. I bet Hallmark doesn 't even have a card...
...Much of Rhoda's success derives from its parents, MTM Enterprises and the company's magisterial executive, Grant Tinker, 48. The lean-jawed New Englander who was lucky enough to marry Mary Tyler Moore was also canny enough to surround her with the best talent in the business. "My career," he says, "has been an inexorable march to get as close as I could to the creative product, working through people who made the shows." That march included stints at NBC and 20th Century-Fox, where he developed a sure instinct for commercial comedy and new talent, including...