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...snicker a bit when this climactic encounter is interrupted by a uniformed station attendant who sings: "Shall I fill it up, Madame? Super or standard?" The sound of Muzak lyricism in the score is for the most part standard. There are no songs as such, but the script, in rhyme translated by prosaic subtitles, weaves themes of love and despair into insistent patter music that accompanies every utterance from "Je suis enceinte, Maman" to "pass the sugar...

Author: /time Magazine | Title: Cinema: Esso Operetta | 12/18/1964 | See Source »

...they have any. Her imitators shred songs; she explodes and reassembles them. Much of her genius in performance may arise from her ability to write songs as well as sing them. She made her name, after all, when she wrote A-Tisket A-Tasket in 1938, turning a nursery rhyme into the No. 1 tune in the nation...

Author: /time Magazine | Title: Singers: She Who Is Ella | 11/27/1964 | See Source »

...poetry in the Advocate is consistent--it lacks consistency in rhyme, meter, or form. In fact, poetry is not really the proper word for most selections; abbreviated prose arranged in irregular patterns would be a more appropriate description. For some reason, most Advocate poets feel that poetry is the least demanding art, that traditional techniques and discipline are of little importance in their craft...

Author: By Ben W. Heineman jr., | Title: The Fall Advocate | 11/16/1964 | See Source »

...Twisters, Negro riots, long shots and closeups of Bobby Baker and Billie Sol Estes-interlaced with shots of a black Lincoln Continental limousine careening madly along country roads, with beer cans being tossed out of the driver's window. The supposed identity of the driver? His initials might rhyme with...

Author: /time Magazine | Title: Politics: Most Disappointing | 10/30/1964 | See Source »

...single idea in seven words or less. "It is a psychological fact," says Harvard's Gordon Allport, "that seven is the normal limit of rote memory." (Example: telephone numbers.) Whether plugging cat food or a candidate, sloganeers lean heavily on such verbal devices as alliteration ("Korea, Communism, Corruption"), rhyme ("All the way with L.B.J."), or a combination of both ("Tippecanoe and Tyler Too").* Other familiar standbys are paradox ("We have nothing to fear but fear itself"), metaphor ("Just the kiss of the hops"), metonymy ("The full dinner pail"), parody (a Norwegian travel folder promises "a Fjord in Your Future...

Author: /time Magazine | Title: Language: The Slogan Society | 10/16/1964 | See Source »

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