Word: rhys
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BRITAIN Out of the Bubble Eight months ago Rhys Evans was on the verge of death. Born without a gene vital to the development of an immune system, a condition called severe combined immuno-deficiency disorder, he survived a series of infections thanks to antibiotics and intensive care. Doctors at London's Great Ormond Street Hospital for Children decided to test a therapy previously used only in France. They treated stem cells taken from Rhys' defective bone marrow with the gene needed to create immune cells, which was carried by a harmless retrovirus. Now 18 months old, Rhys is leading...
Still, Ford needs to sell more PAG cars, and that "all depends on consumers," says Garel Rhys, an industry expert at the Cardiff Business School. "The cars have to be aspirational." Demand has to be kept high and slightly ahead of supply. Rivals like Mercedes-Benz, BMW and Lexus have moderate to expensive models under one brand, but with its PAG cars, Ford offers a similar price range divided among four brands. Reitzle says his products fit into every premium niche and still retain their exclusivity. While competitors are stretching - and possibly overstretching - their brands from...
...huge gamble for a company whose very name means People's Car. "The question is, will a customer want to pay that amount of money for a Volkswagen when you can have cars that already have a brand image such as BMW, Mercedes, Jaguar and Lexus?" says Garel Rhys, an automotive expert at the University of Wales. "If they offer the same sort of car at the same sort of price, then they're in trouble...
Wurtzel only has praise for the performances of the actors, which, in addition to Ricci and Lange, include such youthful stars as Jason Biggs, Jonathan Rhys-Myers and Michelle Williams...
...owners. Nonetheless, many analysts are convinced that MG Rover - the latest in a series of automakers to be based at the nearly century-old Longbridge factory outside Birmingham, England - isn't out of the woods yet. "They have created a new company with speed and adroitness," says Garel Rhys, director of the Centre for Automotive Industry Research at Cardiff Business School. "They're making cars that dealers find easy to sell and at good margins." But while Rhys thinks the company can become profitable and remain strong for six to seven years, he says after that it will need...