Word: rhys
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...those arriving from Continental Europe. So while 61% of those polled in a survey for Britain's Society of Motor Manufacturers and Traders said they'd likely take up such an offer, a British scrapping scheme "wouldn't be a huge boost to British car factories," says Garel Rhys, president of Cardiff University's Centre for Automotive Industry Research. "In a sense it would be the British taxpayer subsidizing factories in France and Germany...
...Though the movie is no more than agreeable, it does provide a swell showcase for New Zealand wundercomic Rhys Darby (Murray, the hapless agent on HBO's Flight of the Conchords) and gives the astrally adorable Zooey Deschanel a rare shot at a lead role in a big Hollywood movie. Casting directors, please take note...
Puny greenbacks and diesel issues aside, Garel Rhys, an emeritus professor of automotive economics at Cardiff Business School, says, "Audi's closing the gap quickly." Five years ago, Audi wasn't competitive, but now it outsells BMW in several European markets. Nagley's not sure there's much that BMW can do to halt that design-driven momentum. "It's not been able to stop Audi in Germany, the U.K. and the rest of the world, so why should it be able to stop it in America...
...near future, expect to see a convertible version of the R8. What you won't see is huge numbers of R8s on the road. Ever. Rhys thinks Audi will keep global production at 4,500 for the time being, though it could eventually push it to 6,000. Even so, that's still not many cars. Which is the idea. De Nysschen insists Audi will ensure that demand for the R8 always outstrips supply--to keep its aura of exclusiveness intact. "In that market segment," he says, "the difference between too many and too few cars...
...will certainly be happy to see Rolls generating profits, given the $1.2 billion Rhys estimates it put into the company. Rolls won't budge Beemer's bottom line, given the parent company's $65 billion in sales. But owning Rolls-Royce gives BMW prestige and bragging rights. It proves it can sell cars that sweep the breadth of the market, from budget to budget-busting. Should the world's economy sputter and car sales drop off a cliff, "Rolls-Royce would probably be the first thing to go," Rhys says. But for now, like that iconic spirit of ecstasy that...