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...Phantoms, its main model, slightly more than the previous year. Revenues were also up--the company won't say by how much--largely because of the newly introduced extended-wheelbase Phantom, which has a base price of $403,000, or $63,000 more than the standard version. Garel Rhys, emeritus professor of automotive economics at Cardiff Business School in Wales, applauds the company's performance since its acquisition by BMW: "You couldn't expect much better." In July, it rolled out the Drophead Coupe, a two-door convertible Phantom starting at $407,000. Overall, Robertson predicts, the firm should enjoy...

Author: /time Magazine | Title: How Rolls-Royce Got Its Rebound | 12/20/2007 | See Source »

...fable, and brings to the screen a sappy story that relies too heavily on the viewer to piece everything together. “August Rush” brings together two charming romantics for a one night stand—Layla (Keri Russell), a budding cellist, and Louis (Jonathan Rhys Meyers), an Irish rocker. Layla’s overprotective father cuts short his daughter’s relationship and then tells her that her son, Rush, died at birth. That turns out to be a lie; Rush survives and is secretly given up to the state. Ten years later, after...

Author: By Kevin C. Ni, CONTRIBUTING WRITER | Title: August Rush | 11/15/2007 | See Source »

...model, a slight increase over the 796 sold the year before. Revenues were also up - the company won't say by how much - largely because of the newly introduced, extended-wheelbase Phantom that has a base price of $403,000, or $63,000 more than the standard version. Garel Rhys, emeritus professor of automotive economics at Cardiff Business School, applauds the company's performance since its acquisition by BMW: "You couldn't expect much better." And the company's future looks shinier than a well-buffed fender. In July, it rolled out the Drophead Coupe, a two-door convertible Phantom...

Author: /time Magazine | Title: Rolls-Royce: Rolling in Dough | 10/24/2007 | See Source »

...often have at least one Rolls in the garage already - 37% are repeat buyers. Buyers tend to be entrepreneurs, showbusiness celebrities or sports stars; few are corporate executives. One factor working against Rolls-Royce in the West is a growing tendency among the wealthy to be less ostentatious, Rhys says. But showing off one's megabucks is culturally acceptable in China, he adds. That helps explain why China is now Rolls' third largest and fastest-growing market, accounting for 10% of sales. (The U.S. still accounts for 45%.) It was a Beijing property developer who last year paid a record...

Author: /time Magazine | Title: Rolls-Royce: Rolling in Dough | 10/24/2007 | See Source »

Notwithstanding the richness associated with Rolls-Royce and the costs involved in making each one, the unit is not a big expense for BMW, which has annual sales of $65 billion. BMW won't say how much it's invested in the company since 1998, though Rhys conservatively estimates it could be around $1.2 billion. BMW will certainly be happy to see Rolls generating profits, but they won't much affect the bottom line. But owning Rolls-Royce gives BMW some intangible benefits: prestige and bragging rights. It proves it can sell cars that sweep the breadth of the market...

Author: /time Magazine | Title: Rolls-Royce: Rolling in Dough | 10/24/2007 | See Source »

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