Word: ribboning
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Dates: during 1960-1969
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...make, testified Carter President Henry Hoyt, but it sells to druggists for 3.3? and retails for about a dime. Why the wide spread? Into every pill, replied Hoyt, Carter figures research costs of .4?, promotion costs of 1?, profit of 1.2?. As for promotion, Carter has a blue-ribbon mailing list of 92,000 doctors, figures it spends 18? a week on each one to push Miltown; the industry as a whole spends much more to promote older medicines -up to 25% of sales-than to create new ones. As for profits, said Hoyt, "if you cannot get a return...
Captain Pat Liles gave Harvard its first K. of C. Games blue ribbon in several years Saturday night at the Boston Garden. In the Farrell 500, Liles easily out-ran Yale captain Ed Slowik, the favorite, but had to fight off a blazing stretch challenge by Rhode Island's Vin McAloon to win. His time was a fine...