Word: riche
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Dates: during 1960-1969
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...desire to have something to show for all our money has driven us super-rich to frenzies of collecting things, and you will undoubtedly want to join in. Art has always been our favorite combining high prices, cultural cachet and delicious opportunities to play the pa- tron with penurious young talent. Today, however, it seems to have got completely out of hand, with painters and sculptors apparently unable to turn out even fake works fast enough. Personally, I would leave the modern stuff to the likes of Nelson Rockefeller, who has the Museum of Modern Art at his beck...
Perhaps the jolliest benefit of being really rich is that we can do little things in a big way like the Detroit race-track owner who gave sports cars as favors to a dozen dinner guests. We all have our pet charities, and some of us even have crusades for example, H. L. Hunt, the Texas oil billionaire, spends millions on propaganda against assorted people whom he regards as Red subversives. Then in Britain, there's Sir Cyril Black, the rich Tory MP, who is dedicated to protecting the "moral" working class from dirty books. As he sees...
...even when our crusades or benefactions are less extreme than these, we rarely get much credit for them. You will soon discover, I fear, the oldest and most obvious fact about the very rich: we are not loved. I could give you quite an anthology of nasty remarks made against the rich by assorted prophets and philosophers. It begins with Plato, who observed: "To be at once extremely wealthy and good is impossible." And it goes right on. Oh well, I suppose the public has a point with all our freedom from midnight money worries, fears of being fired...
...young soldier home on furlough. He is washed in nostalgia as a Kodak spot scans a lifetime by focusing on a greying couple as they rummage through old snapshots. Says Adman David Ogilvy: "The consumer isn't a moron she is your wife." Adwoman Mary Wells, president of Wells, Rich, Greene, sounds the credo of the new uncommercial makers: "You have to talk person to person with people, use people words and people terms. You have to touch them, show humanness and warmth, charm them with funny vignettes. You have to make them feel good about a product so they...
...France (among his teachers: Abbé Henri Breuil, the "pope" of prehistory). When he began prospecting for a dig of his own, he remembered that Corsica's prehistoric art had been written off as "very crudely sculpted" while Sardinia, only seven miles away, had yielded a rich crop of 7,000 monuments...