Word: riche
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Dates: during 1960-1969
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...global roll call. Europe was an economic ruin; Russia was still reeling; Japan was shattered; China and Southeast Asia were torn by revolution. By comparison, the U.S. seemed a privileged party indeed. It boasted 40% of the world's income and a burgeoning economy. It was as rich as ever in natural resources, its population was growing, and it had an enormous output of food. It also had incredible military muscle; it possessed the world's only nuclear weapons. At the end of 1945 the U.S. had all the classic attributes of power. It had, says Hunter College...
Pirandello's Henry IV is a rich, in tricate tapestry of past and present, illusion and reality, love, jealousy and revenge, woven around a madman-hero - a philosopher-king on the grand scale of the philosopher-prince of Denmark. Admirably revived by the Yale School of Drama Repertory Theater, the 46-year-old play shimmers with existential immediacy...
...Manhattan alone, more than 30 new agencies opened last year. Mostly, the newcomers hope to match the success of Wells, Rich, Greene Inc., whose imaginative ads (Braniff, Benson & Hedges) have won it billings worth $80 million in just 22 months. Ranging from agencies like Chicago's Altman, Bratrude & Soforth (which stands for the rest of the firm, currently one account man and one secretary) to "think tanks" like Manhattan's Will Graham Co., which peddles ideas to bigger firms, the new shops are short on staff but long on creative charisma...
...been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt, 36, in charge of all U.S. operations. Benton & Bowles, which recently lost its $12 million-a-year American Motors account to Wells, Rich, Greene, announced a creative shift two weeks ago. To succeed William R. Heese, 54, as president, the agency tapped Executive Vice President Victor G. Bloede, 48. An account man for the past four of his 17 years at Benton & Bowles, Bloede rose through the copy department. He promised to emphasize...
...that "advertising should never be so much fun that it interferes with selling," the creative men are unquestionably having all the fun. One Madison Avenue recruiter complains that today a hard-up agency may "have to pay $50,000 to get a man worth $18,000." But says Richard Rich, 37, of Wells, Rich, Greene, "a minute on the air costs $50,000, and that is an enormous responsibility...