Word: riche
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Dates: during 1960-1969
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Cunning Collages. Rich and secure enough to go on repeating themselves -or to do nothing at all-they have exercised a compulsion for growth, change and experimentation. Messengers from beyond rock 'n' roll, they are creating the most original, expressive and musically interesting sounds being heard in pop music. They are leading an evolution in which the best of current post-rock sounds are becoming something that pop music has never been before: an art form. "Serious musicians" are listening to them and marking their work as a historic departure in the progress of music-any music...
...their leader shouts-siphoning petrol from a parked Javelin. A magazine ad goes even further in highlighting the Javelin's supposed advantages by picturing it side by side with a Mustang-even though the latter is a '67 model, while the Javelin is a '68. Wells, Rich, Greene reports that it tried without success to borrow a not-yet-released '68 Mustang from Ford...
Using 20-second television teasers to pique interest in its brand-new Javelin specialty car, American Motors Corp. last week launched a nationwide advertising campaign designed to put the company on the road to recovery. To plug its 1968 models, the automaker is relying on 18-month-old Wells, Rich, Greene, Inc., which was already Madison Avenue's hottest new ad agency (other clients: Braniff airlines, Benson & Hedges 100s) when it picked up A.M.C.'s $12 million account last June. The full measure of the agency's upstart audacity will become evident by the time its client...
Ford Division's advertising chief, John Morrissey, professes to welcome the Javelin campaign, insists that "I'll take all the Mustang exposure I can get." Nonetheless, other Ford executives have made no secret of their unhappiness with Wells, Rich, Greene, particularly over a statement by the agency's blonde president, Mary Wells, that the American Motors campaign was directed at people who "think that Detroit is fleecing the public...
Airline Thefts. At least one of Wells, Rich, Greene's ideas has already boomeranged. In her dealings with Braniff, Mary Wells persuaded the airline to paint its jets in pastel hues and garb its stewardesses in Pucci-designed uniforms. But a Wells ad showing an elderly woman passenger stealing everything from a Braniff blanket to the plane itself has had the unintended effect of dramatically increasing the line's theft rate. No matter how the American Motors campaign goes over, however, there are hopes that some of the company's cars will sell well. Based on optimism...