Word: riche
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Dates: during 1960-1969
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Today le Crocodile is 63, white-haired, bespectacled - and rich. He and Wife Simone Thion de la Chaume La coste, herself a onetime amateur golf champion, have three houses and move with the season. As he has grown older, Lacoste has turned more and more of a broad business empire over to his sons. Bernard Lacoste, 36, a Princeton graduate, bosses the sporting goods com pany, oversees a line that includes sweat ers, socks and tennis-racket covers. Son Francois, 34, a Stanford University-trained physicist, is a research and development director at Lacoste's other major company...
...into the wider blue. The merged lines promise to pare expenses by cutting out competing ticket offices in some 25 cities and by ending route duplications. By building up their fleets, which now include Fairchild F-27 turboprops and Douglas DC-9 short-haul jets, they hope for rich runs to Hawaii and to Mexican resorts...
...coffee beans could be spent as currency, a lot of have-not nations would suddenly find themselves rich. The surplus stocks of coffee stored in warehouses from Colombia to the Cameroons have now reached 15.8 billion Ibs., or enough to keep the world's coffee drinkers well-nerved for a year and a half at present consumption rates. To do something about this surplus, delegates from 61 nations gathered in London last week for the tenth meeting of the International Coffee Council...
Lautrec and Bonnard. A perverse Robin Hood, he takes from the rich and gives to the rich-in this case himself. But like his society-thief predecessors, Raffles and Arsene Lupin, he has more to him than simple avarice. As he rifles the treasures of a boarded-up town house, waves of Proustian memories flood his brain...
Tackling the Mustang. Along with its new-look Javelin, A.M.C. has sought a new look in advertising, signing on the currently hot Wells, Rich, Greene agency (other accounts: Benson & Hedges 100s and Braniff airlines), which plans to tackle the Mustang headon, with the pitch that the new car has features-contour bumpers, hand-welded roof, more leg room-that make it a swell value. A.M.C.'s brass expects the total specialty market to reach 1,000,000 car sales next year, counts on the Javelin to capture a 5% slice, or 50,000 cars. Added to American...