Word: riche
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Dates: during 1960-1969
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...major worry: since 1900, more than 38 million tons of their atoll have been scooped up and shipped out, leaving only barren, gaping holes. The natives fear that they may soon have little territory left on which to enjoy their wealth. The most probable solution is that filthy rich Nauru will import dirt to replace the phosphates...
...Previewing a charity ball that will be held in Venice in September, after a chichi screening committee selects the 700 guests, Suzy predicted: "Prospective guests will be strained through fine silk, like vichyssoise, and are expected to end up the same way-rich, creamy, perfectly blended-with maybe a sprinkling of chives for excitement...
Similarly, Rich's seldom duns its 450,000 charge customers for payment. "Our theory," explains Rich, "is that 95% of the people are honest, and we're not going to discommode 95 people to root out the other five." Established in the days when Southerners paid their bills once a year when the cotton "came in," Rich's credit department patiently lets people pay when they can, never tacks on service charges. In 1951, when Georgia's peach crop was ruined by cold weather, the store ran a full-page ad in the Atlanta Constitution...
Generous to Each Other. The store takes such attitudes, says Dick Rich, because "this community has been very good to us." Rich's is rather generous to the community in return. When Atlanta had to pay its schoolteachers in scrip during the Depression, Rich's exchanged the scrip for money. When the Winecoff Hotel burned in 1946 with the loss of 119 lives, Rich's handed out free clothes to survivors and provided shrouds for the dead. Atlanta's biggest Christmas tree is a 60-footer atop the four-story Forsyth Street bridge connecting Rich...
Like his store, Chairman Rich works hard for Atlanta, spends a third of his time on civic projects. Fittingly, for a man who keeps in trim with swimming and tennis at his Northwest Atlanta home, Rich helped build the new Atlanta stadium that lured major-league baseball and football to the city. He is currently chairman of the Metropolitan Atlanta Rapid Transit Authority and chairman of a group erecting a new cultural center. The Rich Foundation, which he supervises, has so far spent $1,500,000 on good works around Georgia. "We hope," he says simply, "that Rich...