Word: riche
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Dates: during 1960-1969
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...below a non-commital mezzo volume which sapped the climaxes of their drama and surprise. The typically aloof wind section was adamantly sharp throughout, as if they were under no obligation to listen to the strings. In spite of difficulty in the high register, the upper strings produced a rich sound when they decided to play together as a section. But in their big moment, at the beginning of the third movement, the 'cellos didn't soar--they wilted...
...letter was offered as a "gift of love" to the freshman by four individuals who say that they are "happy people with good rich lives" because they use the drugs. It is signed by James F. Calvert...
SPAIN is still a bargain, overcrowded along the Costa Brava and jam-packed in Madrid ("Its season used to be winter," reports Fielding. "Now it is difficult to get hotel accommodations any time. Madrid is going crazy"). Favored this year by the rich and beautiful people: Sotogrande del Guadiaro on the Costa del Sol, a region that boasts 3,200 acres overlooking the Rock of Gibraltar, several fine hotels, two golf courses and fine swimming. Equally In: nearby Marbella (the Duke and Duchess of Windsor will be there...
Even though tobacco men predict that the 100s will continue to account lor a growing share of market, one problem must be solved that not even Wells, Rich, Greene cares to make light of. Without a converter that costs $50, the longer size does not fit into 900 000 vending machines, from which 17% of all cigarettes are sold. Vending-machine owners so far are not eager to spend on conversions until they are certain the 100s are not a fast-burning...
Apologetic Approach. The longies have been pushed forward by a spritely $10 million campaign launched for Phillip Morris' Benson & Hedges by the hot new advertising agency, Wells, Rich, Greene. Adopting the apologetic approach to advertising that worked so well for Volkswagen and Avis Rent A Car, Benson & Hedges ads point out the difficulties of smoking a 100-mm. cigarette. They burn beards, get crushed in cigarette cases, smashed in elevator doors, mashed against closed car windows, and one ad warns: "Please hold this magazine a little further away if you're smoking Benson & Hedges 100s." On the other...