Word: riche
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Dates: during 1960-1969
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Nothing thrills Onassis more than profits, and he wants to get an Aristotelian share from the rich North Atlantic airline routes. Counting Olympic, 21 scheduled airlines will be dogfighting this year for some $800 million in revenues from an expected 4,100,000 passengers. Longtime No. 1 Pan American last year had 20.3% of the traffic, but faces increasing competition from TWA (17.7%) and BOAC (12.6%). During the traffic-heavy summer months, efficient, unsubsidized carriers like Pan Am and TWA can gross $27,000 on a typical flight, earn $15,000 per trip-an operating profit of 55%. Even such...
...join the men of his family. Sheepherders for many generations, they spend every summer with their flocks in the green grazing lands of the Sangre de Cristo mountains. So Miguel waits, but not idly, for his time to come. And for the viewer, months shrink into moments full of rich detail. Miguel encounters and narrowly escapes a rattlesnake, goes with his brother on a hunt for a predatory bobcat, adopts a newborn orphan during the hectic lambing season of spring, rescues a flock of strays from a snarling wolf pack. Perhaps the most rewarding adventure...
Harry Truman will be forever remembered as the President who proved, among other things, that anyone can be President. The evidence of this is rich -and, in this Republic, richly satisfying. He did not go to college, and entered the country's highest office unable to spell: "demigog" was one of his better guesses in the spelling department. His instincts remained proof against the presidency. When the new state of Israel, grateful for Truman's immediate recognition, ceremonially bestowed on him a copy of the Torah, Truman's response did great credit, not to a chief...
...ought to untangle the twisted chains of command, solidify the bifurcated military and political committees and modernize the World War II-style deployment of its forces. Some experts believe that, in the long run, NATO may come to resemble the structure of the Holy Roman Empire, rich in form and legal ties but sparse in substance. Henry Kissinger of Harvard's Center for International Affairs reflects the views of many Americans when he says: "It is historically unreasonable to expect that the defense of an area as rich, as populous, as industrially advanced as Europe should forever...
Gerber, as well as its competitors, is also eying the potentially rich geriatrics market, which now accounts for about 8% of sales. Old folks like easily digested baby foods. But they are embarrassed to buy them, usually shove the cans or jars along supermarket counters with the explanation that grandchildren are coming to visit. The baby-food firms understandably have been reluctant to try the hard sell in the delicate old folks' market. But it would be no great surprise if, one of these days, oldsters were to start getting letters from Mrs. Dan Gerber, grandmother...