Word: riche
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Dates: during 1980-1989
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After a few years of bliss, however, the well-to-do often begin to wonder if there is not something more to this wacky and all too brief flash of existence known to all but the most uninformed as "life". These thoughts make rich people sad, so they often search for ways to spend their money that will make them feel better...
Luckily, many of the terminally affluent have stumbled upon a little known service that Harvard provides to appease rich and tortured souls. Playing off the psychology of monied insecurity, Harvard offers a program of fulfillment that surpasses even the most beauteous of plaques. The ads in the society pages read...
...Immortal fame can be yours! If you are rich, the president and fellows of Harvard university want to help. For a mere fraction of your total worth, your family name can stand forever among distinguished families of Harvard University's illustrious past. Will you deny yourself the pride of eternal fame and distinction at the nation's oldest university? But wait, don't answer yet, you also get this set of super-primo stainless steel spoons! Call this toll-free number for details...
THIS WAS SHEER marketing genius--why should the rich waste their money on charity for a mere plaque when for the same money Harvard will build and name a permanent structure on their historic campus in their honor? In Harvard's policy of naming property after whomever will pay, the rich have found the perfect arena to maintain their inflated egos, and we at Harvard have found a great way to fleece them...
McCormack, a defenseman, skated in the Crimson's first game of the year against Brown. He was called into action two months later for a trip to the University of Minnesota-Duluth and two weeks after that for contests against Clarkson and Yale. But on a team rich in defensemen, McCormack--a ninth-round draft choice of the New Jersey Devils...