Word: riche
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Dates: during 1980-1989
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While Liggett has been going after the cost-conscious consumer with no-brand, other cigarette companies have been trying to win over the status-conscious customers with new brands. Said David Bulleit, who handles the Philip Morris account for New York's Wells, Rich, Greene ad agency: "Quality is selling. Sophistication is a very convenient term for all these trends...
...supply business in Muskegon, Mich., and was that city's first Ford dealer. In 1928 he invested in the Mount Forest Fur Farms of America, which raised muskrats. The company went bankrupt in 1931. He helped reorganize the failed firm as Vermilion Bay, and the company struck it rich when oil and gas were later discovered on the Louisiana muskrat farm. Vermilion now collects royalties on 60,000 acres of land in Louisiana. Last year the company had profits of $1.6 million on sales of $6.2 million. It has only four employees and obviously no mandatory retirement age. Vermilion...
...exception." Founded in 1921 with a group of fine horses that had survived the Russian Civil War, the Tersk farm held its first auction in 1971, after the Soviets realized they could make hard currency selling Arabian purebreds. The best of the Arabians raised on the bluegrass and rich mineral water at the Tersk farm are acknowledged to be among the world's finest. U.S. Industrialist Armand Hammer and two partners in 1981 paid the Soviets $1 million for Pesniar, now an eight-year-old Arabian stallion that is standing at stud in the U.S. Said an American rancher...
...Europe: cradle of culture and liberty, land of a hundred dialects, a thousand wines, 200 million opinions. Luigi Barzini, veteran journalist and author of a 1964 bestseller about his own tribe, The Italians, looks upon the Continent's rich diversity of tradition and thought-and despairs...
...wives"; "The Russian has three strong principles: perhaps, somehow and never mind." In the epoch of the Romanoffs, wisdom was the only thing that was shared equally. Cossacks who conducted pogroms and victims in the shtetls flavored their remarks with the same sour salt. Russian: "The rich would have to eat money, but luckily the poor provide food." Yiddish: "If the rich could hire others to die for them, the poor could make a nice living...