Word: riche
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...Beyond finding new markets and developing new products, companies sometimes can benefit by providing the poor with heavily discounted access to products. Industries like software and pharmaceuticals, for example, have very low production costs, so you can come out ahead by selling your product for a bigger profit in rich markets and for a smaller profit, or at cost, in poor ones. Businesses in other industries can't do this tiered pricing, but they can benefit from the public recognition and enhanced reputation that come from serving those who can't pay. The companies involved in the (RED) campaign draw...
...journey toward nirvana and death. It fleshes out, warts and all, the more popular image of the Buddha as an eternally serene spiritual master. First, there's his auspicious birth, as Siddhartha Gautama, in the 6th century B.C. in what is now Nepal. His family is so obscenely rich ("like the Indus with the rush of waters") that they sacrifice 100,000 milk cows for the occasion. A diviner foretells Siddhartha's salvific destiny: "This sun of knowledge will blaze forth/ in this world to dispel/ the darkness of delusion...
...18th century, Jonathan Swift was criticized for his satirical essay A Modest Proposal, which suggests that poor Irish treat their children like food and sell them to the rich. Swift was not promoting cannibalism or infanticide: he thought his audience would understand the absurdity of such ludicrous ideas. Does the New Yorker really believe Obama is a Muslim extremist and his wife a terrorist? No, but the editors thought Americans were smart enough to interpret the utter ridiculousness as an exaggeration - one that fits well into this increasingly overdramatic presidential campaign. Lauren Tighe, Saginaw, Michigan...
This round of trade negotiations was supposed to be about "development," which made it ironic that the proximate cause of the failure was the claim by developing nations that not enough was being done to protect their farmers, like the Indian pictured above, from a surge of rich-world imports. But the precise rock on which the talks foundered - if it hadn't been one, it would have been another - was less significant than the evident power and influence that developing nations now have on the international economic agenda. Seven years ago, before Iraq, the subprime meltdown...
...getting away with a getaway: politicians should appear slightly superior to their target voters, says Barker, but not remote or filthy rich. "You mustn't be too ordinary," he says. "Go to Southwold, but don't queue for fish and chips like everyone else. That cultivation of distance and similarity at the same time, that's the difficult trick." And above all, don't have too much fun. According to a recent survey for British tour operator Thomas Cook, two-thirds of Britons feel jealous about other people's holidays. Taking a break from politics is one thing, says Barker...