Word: richemont
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...known since the revamp, Dunhill' (apparently punctuation is key--Burberry used to be Burberry's) was the definition of a brand that had lost its libido. Most people associated the name with smoking, although it divorced the tobacco business 10 years ago. After its parent, Swiss luxury-goods company Richemont, appointed Guy Leymarie to take over the reins, Leymarie hired a designer from Hermes to do the menswear collections and a couple of smart young architects to do a new store. Leymarie also came up with a tag line for all the new ads: "For Mature Audiences," although...
...known since the revamp, Dunhill' (apparently punctuation is key-Burberry used to be Burberry's) was the definition of a brand that had lost its libido. Most people associated the name with smoking, although it divorced the tobacco business 10 years ago. After its parent, Swiss luxury-goods company Richemont, appointed Guy Leymarie to take over the reins, Leymarie hired a designer from Herm?s to do the menswear collections and a couple of smart young architects to do a new store. Leymarie also came up with a tag line for all the new ads: "For Mature Audiences," although...
...fashion statement for young people to latch on to. But signs are encouraging. April's opening of the flagship store in London generated the requisite buzz. Guy Ritchie, also known as Mr. Madonna, wore a Dunhill' suit at his wedding. And Leymarie has already been promoted to head up Richemont's Cartier division. (Are there Cartier tongue studs in our future...