Word: riches
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Dates: during 1940-1949
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...give his idea a trial, Parton quit TIME last year, organized the Los Angeles Independent Publishing Co., raised a stake from 55 investors,* and bought a chain of seven twice-a-week giveaways in the rich Santa Monica Bay area of Los Angeles. Then he hired some high-priced talent, including ex-Hearstling Merrill Lord as general manager and the Los Angeles News's Charles Judson as executive editor, to help turn his giveaways (circ. 42,000) into good newspapers...
...Rich Widows. As far as he could see, the college president of today was little more than a salesman who "scurries around the country seeking the company of rich widows . . . One gathers the irrefutable impression that the item of major concern ... is not the maturing of the individual . . . but buildings, large, spacious, attractive buildings . . . classrooms with all the new gadgets . . . dormitories with slick, shining, slithering bathrooms . . . The ethics of the counting house . . . too often replace the higher standards common once in education...
...nights this week, trains of snorting vans lumbered up to Manhattan's Waldorf-Astoria Hotel and disgorged rich cargoes from Detroit. Inside the hotel, swarms of workmen sweated under floodlights to turn the Grand Ballroom into the fanciest automobile showroom on earth. On a wide stage, they set up an endless chain conveyor and a revolving platform for the new models; across the room, they reared a 25-ft. pylon above a cluster of jewel-bright auto engines...
...hedge against his blue-sky antics, his cagey wife runs a boardinghouse. Thus, Chicken Every Sunday is crowded with a rich, hot-biscuits-&-gravy atmosphere and some folksy characters. When Dailey's last fling (the coppermine gamble) almost gets the whole crew thrown into the street, the moral emerges: How can a man be a failure if he makes a lot of friends, wins the love of his wife and children and even the respect of his boarders...
...province in a South American country. Harmon grabs at the chance. In Alba, he begins to find new resources within himself. He bucks the "business-as-usual" policies of the mission's chief, blimpish Colonel Burling; he finds an understanding friend in Ernestina Manriquez, neglected wife of a rich landowner. From her he regains the "sense of recklessness, the grandeur of being a man, being male." But it is from his new friend Vicente Hidalgo, a revolutionist gone to seed and now a tosspot clairvoyant, that Harmon regains a larger sense of manhood...