Word: riches
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...This might be the best rock band in the world," observed Rich, a forty-ish owner of a Nashville construction equipment company who had braved the crowds and the heat to get close enough to watch the band without binoculars. "This is the best thing going on in the U.S. this weekend." As for the notion that Radiohead was too highfalutin' for a festival that was famous for tie-dyed jam-band fans, he said, "I hear their new album is kind of a jam band record - most people don't know that...
...That's not going to be easy. The Baluch, a distinct ethnic group spread over Pakistan, Iran and Afghanistan, are fiercely independent and have been a thorn in Islamabad's side for decades regardless of who is in power. Baluchistan is rich in gas and minerals, yet it is Pakistan's poorest province. The government says it wants to develop the territory to improve the lives of the Baluch and to secure the country's energy needs. But the Baluch say they have been marginalized and do not receive adequate royalties from the central authorities for the extraction...
Sometimes the best marketing ideas take on a life of their own. Seeking to publicize the skin-care benefits of grooming products made with local mineral-rich mud, the South Korean city of Boryeong staged a small "mud festival" in 1998. Eight years later, the annual Boryeong Mud Festival, mudfestival.or.kr, sees a staggering 1.5 million visitors flock to the normally sleepy seaside destination for a week of gooey fun. Located 200 km (or about a two-hour bus ride) from Seoul, on the country's west coast, Boryeong is home to the soft and seemingly endless Daecheon Beach. From July...
...wouldn't expect the head of Tata group, India's largest conglomerate, to say the rich are boring. But Ratan Tata comes close. Acting rich doesn't interest him. "I've never had the desire to own a yacht, to flaunt," he says. "It's not really [the point]." Nor does the Prada-wearing class excite him as a marketing opportunity. China and India, with their growing ranks of tycoons, should attract multinational businesses not because of the spare million in a few fat wallets, he argues, but because of the spare change in a billion slim ones. "Everyone...
...offices in the country in south Bombay run a gauntlet of homeless people outside. Movie director Shekhar Kapur, who returned after years in London and Los Angeles, says living in Bombay means confronting the class divide daily: "This must be one of the few places on earth where the rich try to work off a few pounds in the gym, step outside and are confronted by a barefoot child of skin and bones begging for something...