Word: richfield
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...requirements of more than 100 industries, ranging from glass to pesticides, fertilizers to soaps. And further uses for boron are being found every day. Standard Oil Co. (Ohio) has developed a boron additive for gasoline to provide better economy and lower engine maintenance, is marketing it through Richfield Oil Corp. and Sunray Oil Corp. Though boron for gasoline this year would account for only $500,000 of all borax sales, U.S. Borax hopes to sell the boron additive directly to dealers, swell boron gas into a healthy market. Boron is also being carefully researched for use in new plastics with...
...point of view across with suave indirection. He has found it no easy job persuading tycoons that moviegoers resent being pounded over the head with a sales spiel. Many sponsoring corporations have so enthusiastically adopted this concept of the non-irritating huckster that their names, as in Richfield Oil's 26-minute The Conservation Story, now playing in dozens of movie houses in Western states, are never mentioned in the body of the film. The corporation merely gets an opening credit, saying "So-and-So Presents . . ." -an almost infallible sign of the industrial movie...
Though the U.S. oil pipeline system would gird the globe 7½ times, it is still not enough. In Houston last week, six oil companies (Continental, Standard of California, Gulf, Richfield, Shell and Superior) prepared to fill another gap in the system, jointly formed the Four Corners Pipe Line Co. to supply California with its first piped crude oil. Houstonian R. G. McIntyre, recently retired chairman of the board of Standard Oil of Texas, was elected president of Four Corners, named for the oil-rich area where the borders of Utah, New Mexico, Arizona and Colorado meet. The new line...
...oils: Shell at $30,702,649 dropped about half a million in net profits for the third quarter; Phillips Petroleum was 12% lower; Richfield Oil declined from $8,029,540 to $6,236,962; Atlantic Refining raised its net 92%, and Gulf and Sinclair also boosted profits during the quarter...
Typical of today's company towns is New Cuyama, a California community that sprang up from the sagebrush after Richfield Oil Corp. made the state's biggest petroleum strike of the decade in a barren desert valley southwest of Bakersfield eight years ago. Determined to create a community that would match its underground wealth, Richfield sold 201 model homes at cost to employees, put up a handsome shopping center and leased it to independent merchants. The company also provided a $75,000 community hall, a $250,000 motel-restaurant, a $20,000 playground, plus land...