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...California's tiny, barren Cuyama Valley, more than a dozen companies had probed for oil, hit nothing but dusters. Only Los Angeles' aggressive Richfield Oil Corp. kept on drilling because, as one Richfield executive put it, "our geologists couldn't prove there wasn't oil." There was. Richfield struck its first oil last winter. Last week the company brought in its third well, an 8,000-to-10,000-barrel-a-day gusher that was "choked" down to 600 barrels a day. But it "proved up" the field and made the Cuyama strike the richest...

Author: /time Magazine | Title: OIL: Comeback | 7/26/1948 | See Source »

Pitched Tents. The oil rush was on. Texas Co., Humble Oil & Refining Co., Barnsdall Oil Co. and a score of other companies had moved into the field. As far as land was concerned, they had to take Richfield's leavings. Richfield had shrewdly bought leases before its first well came in, now controlled 150,000 acres of land...

Author: /time Magazine | Title: OIL: Comeback | 7/26/1948 | See Source »

...only outlet-was jammed with trucks carrying oil to the coast, and pipe and rigs back into Cuyama. Each day brought in new hopefuls who pitched tents, built rickety lean-tos, rigged up their equipment with floodlights for around-the-clock drilling. To carry away the oil, Richfield was laying a 35-mile, 6-inch pipeline to connect with a bigger one that ran to Los Angeles County. Richfield has given the contractor ten days to complete the line...

Author: /time Magazine | Title: OIL: Comeback | 7/26/1948 | See Source »

...strike is the latest success in a remarkable comeback. Once a bankrupt, squabble-ridden company, control of Richfield was bought in 1936 by Oilman Harry F. Sinclair and the Cities Service Co. Under Sinclair, as chairman, it went after new oil leases, built up its known oil reserves from 25,000,000 barrels in 1937 to 220,000,000 last year. Investors were betting that its reserves had just begun to climb. In the last two months its stock went from...

Author: /time Magazine | Title: OIL: Comeback | 7/26/1948 | See Source »

...Fiedler, conductor of the Boston "Pops" Orchestra, announced that he Would soon broadcast for the first time a new suite based on eight 20th Century ''folk tunes." The title: Jingles All the Way, No. 2.* The composer: Canadian Howard Cable. The themes: the Dentyne, Adam Hat, Colgate, Richfield Oil, Super Suds, Chiclets, Pepsodent singing commercials, plus the Mortimer Snerd leitmotiv from the Edgar Bergen show...

Author: /time Magazine | Title: Radio: Folksy | 12/23/1946 | See Source »

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