Word: richmond
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Dates: during 1990-1999
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Last Friday, the Hawks were unable to put any points on the board as it battled to a 0-0 tie with No. 11 Richmond. Then on Sunday, Hartford was upset by No. 17 Virginia by the score of 2-1 on the Cavaliers home field...
Although the Hawks seem to be struggling after a perfect 5-0 start, much of its slide is due to the stiff competition. Both Virginia and Richmond are among the nation's best teams...
...spread the word in high-crime neighborhoods, the slogan AN ILLEGAL GUN GETS YOU 5 YEARS IN FEDERAL PRISON was emblazoned on billboards, flyers and city buses. The Martin Agency, an advertising firm based in Richmond, designed a slick TV campaign aimed at changing the psychology of the underworld. "It was niche marketing to the bad guys," says Oliver. "They all know the name Exile. We hit on a label that explains what it does, which is get them out of the community...
...worked. Murders in Richmond dropped sharply, from 140 in 1997 to 94 in 1998 and 32 in the first six months of 1999. Armed robberies showed a similar decline. As of June 18, the Exile task force had won long prison sentences for 279 gun-carrying criminals. Says Fahey: "We've taken them off the streets...
...Richmond initiative is being adopted in Atlanta; Birmingham, Ala.; Fort Worth, Texas; New Orleans; Norfolk, Va.; Philadelphia; Rochester, N.Y.; and San Francisco. President Clinton has touted Exile in a radio address. And the N.R.A., which donated more than $100,000 to Richmond's Project Exile ad campaign, is urging Washington to spend $50 million to apply the concept nationwide...