Word: ricketson
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Dates: during 1930-1939
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...simplicity of Bank Night makes all the more remarkable the way in which it has functioned, not merely to the advantage of theatre owners, but also to that of its shrewd young promoters. Charles Urban Yaeger devised Bank Night when he was assistant to Frank Henry ("Rick") Ricketson, Rocky Mountain division manager of Fox Theatres, as a means of increasing patronage. It worked so much better than Amateur Night, free radios and the like, which cinema exhibitors have been foisting on their patrons ever since the industry began, that Promoter Yaeger soon resigned from Fox, copyrighted Bank Night and organized...