Word: ricks
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...like long-haired Andre Agassi. But today's sneaker ads often showcase figures known as much for alleged misdeeds as for their accomplishments. When a company attaches its brand to these antiheroes, "it's a way of saying, 'We're in touch with somebody who is street real,'" says Rick Burton, professor of sports marketing at the University of Oregon. And it's a way of accomplishing that enduring goal of youth--upsetting Mom. --By Rebecca Winters...
...trend holds true nationwide in this $50 million industry, according to Rick Jones, president of the Balloon Federation of America. Baby boomers, having more discretionary income, can afford ballooning (the rides cost anywhere from $150 to $225 an hour per person). These seasoned travelers have already been to the world's great cities, and may be looking to try something different at this point in their lives, Jones notes. And the inspiration of Steve Fossett's recent round-the-world balloon flight at age 58 hasn't hurt. "Ballooning is a sport that takes time, patience and some money, which...
...benefit in getting more kids hooked on the game. And as they grow up, they may just want to go see the nearby Mets, especially if former Cyclones stars are playing. "Part of kids' love for this team is love for the Mets," says Jeff Wilpon. Former Yankees catcher Rick Cerone, who owns the unaffiliated Newark Bears, says his team is giving the whole sport a lift. "We're helping the majors," he says. "We're cultivating younger fans to baseball." Who would have thought that players on teams like the Clinton Lumber Kings or the Rancho Cucamonga Quakes would...
...Even Rick Childs, the lone neighborhood negotiator who continues to support the agreement, said that Harvard made July 3 a strong and sudden deadline...
...also serves as a director of the National Council of the Lewis and Clark Bicentennial), gives us a profile of the co-captains, showing how much they depended not only on heroism but also on the kindness of strangers--especially in the dozens of tribes they encountered. Author Rick Bass, who lives in a corner of Montana where during the time of Lewis and Clark grizzly bears roamed by the thousands, writes about their last stand in the face of relentless development...