Word: rickshaws
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...child stealer. Playing outside the tea shop near their home in the north Chennai suburb of Washermanpet, with only her four-year-old brother watching, the bright two-year-old was an easy target. While Fatima popped around the corner to the market, Zabeen was bundled into a motorized rickshaw and vanished into the mass of humanity that swirls through the city's squalid alleyways and slums...
...curtain on the pioneering branding campaign that created a mystique around the energy drink Red Bull, which was introduced in the U.S. in 1997. As the corporate saga goes, Red Bull was invented by Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops and parties--and of course provide cans of Red Bull, conveniently...
...drivers and workers rights' advocates at NyayaBhoomi say the real crooks are the city officials. "Politicians have left no stone unturned to portray auto rickshaw drivers as dishonest, cheats and rude. The reality, however, is that they are the victims of the same political games that have played havoc with the entire public transport system of Delhi," reports NyayaBhoomi's website. "There are scores of other problems which the politicians do not want to address. The result is that in spite of cheating you, most auto drivers live in slums or resettlement colonies. Their children are forced into child labor...
...father of a five-year-old boy, says he makes a few thousand rupees a month, the equivalent of about $100. He says the drivers can't go on strike or their children will go hungry. In any case, says Kumar, it's only a small minority of rickshaw drivers, especially ones who service the train and bus stations, "who give us a bad image. They just grab people and force them into their auto. There is no please or thank you with them...
...regulations might help, but the Delhi transport authority seems less than enthusiastic about policing faulty meters and following up complaints about rude drivers. According to the Hindustan Times newspaper there are currently more than 71,000 complaints pending against "errant auto drivers", more than the total number of auto rickshaws in all of Delhi. Last year authorities inspected fewer than 5,000 autos for faulty meters, just under half of which proved defective. Still, a fare rise would help, insists Kumar. "It changes the frame of your mind." Until that happens, Delhi's auto rickshaw drivers will continue being honest...