Word: rico
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Dates: during 1960-1969
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...National League pitchers since the start of the season. First Baseman Cepeda is batting .330, leads the National League in hits (with 77), ranks second in home runs (with 15) and runs batted in (with 55). The other Latins are almost as impressive. In his second year up, Puerto Rico's Jose Pagan ranks among the league's sharpest shortstops. Pitcher Juan Marichal, from the Dominican Republic, already has eight victories to his credit...
...equipped with telephones and dictating machines. Currently Chalk is absorbed in an 85-m.p.h. rubber-tired "Superail," similar to monorails. He wants to build one from Washington, D.C., across the Potomac to the new Dulles International Airport, another from Orlando, Fla., to Cape Canaveral, and a third in Puerto Rico. The cost of these projects he is willing to share with the U.S. Government...
...content with bis monopoly of New York's Spanish press, Chalk is also airlifting editions to Puerto Rico, thinks he can sell 100,000 copies a day on the island. In San Juan a newsman observed to Chalk that at the moment all of Puerto Rico's newspapers combined sell only that many. "Well," said Chalk, ''maybe that's a little exaggeration.'' Pocketa-pocketa...
Coral Buses & Floor Shows. However many papers Chalk does sell in Puerto Rico, they will reach the island aboard Trans Caribbean Airways, another Chalk enterprise. Chalk likes to have his multifarious businesses give one another a helping hand. His newspapers can be expected to plug Trans Caribbean. Similarly, Trans Caribbean once had ticket counters in the offices of Washington's Chalk-owned D.C. Transit System, Inc. And D.C. Transit's buses, not surprisingly, will ultimately have a terminal in Chalk Center, a $27 million office building, hotel and shopping complex to be erected next year in southwest Washington...
Trans Caribbean, picked up by Chalk 17 years ago for a paltry $60,000, is a similar success story. The line lured many Puerto Rico passengers away from bigger Eastern and Pan American by combining lower fares with free box lunches on economy runs and by putting on in-flight entertainment. The first U.S. charter airline since World War II to be certified by the Civil Aeronautics Board for scheduled flights, Trans Caribbean last week won a three-year MATS contract to fly service families to Europe. To handle the $3,500,000 worth of business that it is guaranteed...