Word: ricoh
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Dates: during 1990-1999
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SHARP AND STYLISH For years, digital camera owners have lived like second-class citizens, settling for grainy pics while they waited for prices to fall on high-res models. The wait paid off this spring, when Ricoh, Sony and others introduced the first sub-$1,000, 2-megapixel cameras with near film quality. Now Yashica is improving on the standard with its Samurai 2100DG, which boasts the first 4X optical zoom for sharper pics, and a one-hand design to help eliminate blurring caused by accidental shaking of the camera. Due out Aug. 20, the Samurai weighs...
...brand-name identification and brand responsibility: that the name would instantly communicate high product quality. This is a marketing concept widely used by companies today. But at that time most companies in Japan were producing under somebody else's brand name. Pentax, for example, was making products for Honeywell, Ricoh for Savin and Sanyo for Sears...
Besides, there remained a more important campaign to be waged--over standards for the much more lucrative market in rerecordable discs for computers. Last September, Sony set off a controversy by declaring that it had formed a consortium with Philips, Hewlett-Packard and Ricoh to produce a new format for the rewritable disc. "It has become very difficult to work out an international standard for anything these days," sighs Ohga...
...Gates' strategy is getting the manufacturers of these machines to modify them so they will run his new programs. Judging by the blue-chip companies that will be sharing the dais with him when he unveils his system this week at the Hotel Macklowe in midtown Manhattan -- Hewlett-Packard, Ricoh, Compaq Computer, Minolta, McCaw Cellular, Canon, NEC and Northern Telecom -- he seems to have made remarkable progress. Says Paul Saffo, a research fellow at the Institute for the Future: "This may not be it, but it is one more step toward the Holy Grail of the paperless office...
FORGET HOW MANY COPIES A MACHINE CAN MAKE WITHOUT jamming. RICOH has a new photocopier that automatically translates documents from English to Japanese, producing a subtitled copy within two minutes. Focusing on the key words in each sentence, the IMAGS530 prints Japanese equivalents under them and provides a backup sheet listing alternate meanings. It also sends faxes, serves as a digital printer, makes coffee...