Word: ricoh
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Some people get revelations in the shower. Others solve puzzles in their dreams. Yousuke Yamada, a lead engineer for the Japanese office-equipment and camera maker Ricoh Co. Ltd., gets his best ideas on Tokyo commuter trains. "I cannot create an idea at my desk," he says. "I like to walk around a crowded train, where nobody disturbs...
...fair job of adapting to the changing environment: more than half its revenues now come from digital products, its color machines are wildly popular, and it is well positioned to be a leader in on-demand, custom publishing. But a slew of newly aggressive players, from Canon and Ricoh to Hewlett-Packard, have done better, steadily encroaching on its once exclusive, very lucrative turf. From 1997 to 1999, Xerox's estimated share of the $1.3 billion-a-year, high-end, black-and-white production copier market in the U.S., where the real money is made, dropped from the near monopoly...
SHARP AND STYLISH For years, digital camera owners have lived like second-class citizens, settling for grainy pics while they waited for prices to fall on high-res models. The wait paid off this spring, when Ricoh, Sony and others introduced the first sub-$1,000, 2-megapixel cameras with near film quality. Now Yashica is improving on the standard with its Samurai 2100DG, which boasts the first 4X optical zoom for sharper pics, and a one-hand design to help eliminate blurring caused by accidental shaking of the camera. Due out Aug. 20, the Samurai weighs...
...brand-name identification and brand responsibility: that the name would instantly communicate high product quality. This is a marketing concept widely used by companies today. But at that time most companies in Japan were producing under somebody else's brand name. Pentax, for example, was making products for Honeywell, Ricoh for Savin and Sanyo for Sears...
Besides, there remained a more important campaign to be waged--over standards for the much more lucrative market in rerecordable discs for computers. Last September, Sony set off a controversy by declaring that it had formed a consortium with Philips, Hewlett-Packard and Ricoh to produce a new format for the rewritable disc. "It has become very difficult to work out an international standard for anything these days," sighs Ohga...