Word: ricotta
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...Ricotta. At Off the Wall, nightly...
...from $493 million in 1970 to $563 million in 1972. That figure automatically climbed to $627 million with two acquisitions. Last February, Y & R bought out Sudler & Hennessey, the nation's largest ad agency in the medical-magazine field (billings: $34 million). Last week Ney picked up Wunderman, Ricotta & Kline, which has billings of $30 million and is the largest agency in direct-response advertising, the field in which consumers order goods and services directly from the advertiser. The Wunderman deal lifted Y & R into the No. 1 position in domestic billings, roughly $27 million ahead of J. Walter...
...Star Dust) Carmichael. At such parties, Fairchild likes to get into his control booth and record performances, mix drinks at his bar (he drinks little himself), or rustle up a quick meal for his guests. His current favorite: a recipe he picked up in Italy for dumplings made with ricotta (Italian cottage cheese) and ground spinach...
...flown up the coast of Japan past the straits dividing Honshu from Hokkaido and into the Japan Sea. It had been a miserable day from the start. At midmorning we began a gradual descent. Tony Ricotta, radarman, spotted two "ships" on the screen. One turned out to be a thick cloud. The other was the lumbering Panamanian off Siberia...
...clinic with every appearance of a proud parent. Then, back on location outside Rome for his new film on the life of St. Francis of Assisi, friendly local peasants presented the director with their traditional gift to the father of a newborn son: a basket of ricotta, a cheese made from ewe's milk and eaten on coarse black bread in the open air. Munching happily, Rossellini told a newsman: "I am the father...