Word: rider
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Dates: during 1950-1959
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...Coattail Rider. The secret of M.&M.'s success is that it decided early to tie itself to U.S. industry's flying coattails, and provide the kind of risk-cutting insurance businessmen needed. "Our free economy," says President Smith, "is based on the confidence that comes from insurance. If it weren't for insurance, a man would be mighty reluctant to risk lending a dollar, nobody would be eager to drive a car or build a home...
...Pale Rider. In Orofino, Idaho, Elk Hunter Phil Ingram took aim, fired, dropped his quarry, later agreed to pay Farmer Homer Richardson $100 for the horse he blasted out from under...
...mechanical advantage consisted of a winch and a few gears at the top of the shaft. To go up, one simply kept pulling down the main rope. The elevator descended of its own accord with any sort of a weight. And to stop at any of the floors, the rider pulled on the "brake rope," which stopped the winch from unwinding...
...Kildare requires an accompanying announcement making it clear that the medic is really a greasepainted TV actor. Recently, however, sponsors have dropped the qualifying "disclaimer" or have found means of skirting the principle of the code; e.g., just before the show goes off the air, comes a vague rider: "Portions of tonight's commercials were dramatized," a device not likely to destroy the listener's faith in the pince-nezed pitchman with the stethoscope...
...perpetual riot of gabble and rut in which Narrator Miller kept a bouncer's hard eye for anyone likely to break up the party. Its explosion was timely, but the shock wave passed quickly. Now Miller seems as drably dated as one of his favorite writers, H. Rider (She) Haggard, another man who "wrote at the top of his voice...