Word: rider
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Dates: during 2000-2009
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...uncomfortable to stand really close to a stranger? Sure, there are the potentially icky things. Sometimes an elevator car is so crowded that you can smell a fellow rider's shampoo or chewing gum (or worse). But even when a stranger is perfectly groomed, it's usually a bit revolting to be pressed against him in public...
...built relationships there and figured out how to refine the ingredients of the European shows to appeal to the American viewing appetite. Some shows remained unpalatable: Kath & Kim, an archetypal Australian comedy, did not fare well. Neither did some of his other, more homegrown fare: a revamped Knight Rider, American Gladiator and Restaurant, a reality show that followed the fortunes of Rocco DiSpirito, an upstart chef not unlike Silverman...
...Silverman's other innovation was to package programming and advertising together, so the entertainment would be inextricable from the marketing. His iteration of Knight Rider was sponsored by Ford. American Express was all over Restaurant, which, while not a lasting hit, was something of a marketing juggernaut. This kind of barrier-busting is what, officially, Silverman will be doing with the new company he's forming with Diller. It seems a natural fit and a no-brainer decision for both of them. But as Silverman learned the hard way at NBC, in entertainment, nothing is as easy as it looks...
...jockey-plus-horse system," as the researchers call the racehorse-and-rider team, will start off essentially the same as any other: a combined mass of roughly 1,100 lb. (500 kg) of living flesh, with the horse representing about 87% of the total weight and the jockey making up the rest. One key to speed will be how lightly the horse can carry that 13% load. The investigators found that the horse's back oscillates up and down about 6 in. (150 mm) throughout its stride, and fore and aft about 4 in. (100 mm). The jockey moves...
...saddle or not, the horse still has to carry his weight," Spence says. "But by absorbing the jiggles of the horse, the jockey prevents the animal from having to make him go up and down with each stride. It's the difference between the horse carrying a moving rider or simply a quantity of lead that weighs the same." The crouched position the jockey assumes throughout pays an additional dividend by minimizing wind resistance...