Word: rides
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Dates: during 1990-1999
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...even Costner can suffer a total eclipse of the star. Last year Columbia Pictures sent him to Mexico, gave him a pretty woman and a passion to ride after and called the movie Revenge. For Columbia, the only revenge was Montezuma's: the picture went down the commode in a flash. It stumbled to a $15 million gross, less than a tenth of what Dances with Wolves or Robin Hood: Prince of Thieves will have earned in North American theatrical release...
...College, which was a leading center of women's studies. But when I began to have children, I discovered that a lot of people seemed to feel women were somehow cheating if they asked for things like maternity leave. Feminists said I was asking for "special privileges, a free ride." The men on the faculty told me that getting pregnant would jeopardize my chances for tenure -- and they were right. I didn't get it. The thing that really brought home to me the serious problems that American families face was the realization that I was better off than most...
...those adventurous teenagers reawakening in millions of overtaxed grownups. Frustrated with sore knees, joggers are turning to biking. Desk jockeys once intimidated by drop-handle 10-speeds can now handle as many as 21 gears on a bike that looks more like something the paper boy would ride. And they can even take to the streets in outfits like those of three-time Tour de France winner Greg LeMond...
More than 93 million Americans of all ages now ride bicycles (up from 72 million in 1983). Some 25 million ride at least once a week. Americans buy more bicycles (10.8 million in 1990) than cars (9.3 million), and ride them everywhere, from church to mall to office to beach. In spite of generally depressed U.S. consumer spending, bike dealers say sales this summer are running as much as 30% higher than last year...
...inventions and gizmos keep coming, and the competition is constantly taking notes. Some companies offer an automatic transmission, a motorcycle- style gearshift system built into the handgrips. Several firms are preparing variations on Cannondale's new suspension system. Borrowed from motorcycle design, the technology guarantees aging cyclists a smoother ride. Last year Specialized introduced Air Lock, a self-sealing tire that eliminates fear of flats. Still trying to grow fast enough to stay ahead of the big boys, pioneer Sinyard drives his troops with the company slogan "Innovate or Die!" That's a fitting sentiment in an industry whose forebears...