Word: riemer
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...Obama did something unusual in politics: he made them a genuine priority. After his rallies in towns across the state, he met backstage with student leaders from the area - a privilege most campaigns reserve for local VIPs and fund raisers. He also hired as his youth-vote coordinator Hans Riemer, a veteran of Rock the Vote, which has been working to mobilize the student vote for years, with increasing success. Riemer extracted a promise that his work would be an integral part of the overall campaign, not a lip-serviced, photo-op'ed afterthought. His timing was perfect...
...money where his mouth was, spending precious radio and television dollars on ads aimed specifically at Iowa students. A student-to-student phone bank dialed tens of thousands of dorm rooms and cell phones. By Election Day, "we had our entire field operation working to turn them out," says Riemer...
...sensation that powered Howard Dean's brief moment in the presidential spotlight four years ago - plus much more. Its 65 billion page views per month make Facebook perfect for rapidly spreading messages and creating trends. "A kid puts up an Obama page, and suddenly she has 35 friends gathered," Riemer marvels. "It was so much more work to get started just five years...
...what role will online communications play? Will turnout remain high as campaign field operations are stretched thinner than pantyhose? If the enthusiasm wanes, who stays home - Obama's kids or Hillary's geezers? "I'm confident that we will turn out more young voters than ever before," says Riemer, "but what size piece of the puzzle that ultimately is, I just...
...Shapiro, Helen Lourie; J. J. Cohen, Helen Slater; R. E. Morrison, Florence Levy; B. A. Riemer, Roberta Selig; H. Olitzky, Audrey Franklin...