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...immediate question, debated with considerable heat before two Food and Drug Administration advisory panels, was whether to require special labels on milk from cows given a synthetic hormone to increase their production. Consumer advocates led by the anti-biotech gadfly Jeremy Rifkin shout yes, insisting that such milk could represent a health threat. The biotech industry, which has millions at stake, naturally disagrees, and it has the support of many government scientists who have found the milk to be safe...

Author: /time Magazine | Title: Udder Insanity! | 5/17/1993 | See Source »

...first billion, BGH ran into a major roadblock: Rifkin. The activist has campaigned against everything from the space shuttle to beef consumption, but his single biggest beef is about genetically engineered food products...

Author: /time Magazine | Title: Udder Insanity! | 5/17/1993 | See Source »

...first glance, Rifkin's position on BGH -- that all dairy products from BGH-treated cows should be clearly labeled -- seems perfectly sensible. After all, shouldn't consumers get the data they need to make an informed choice? But Rifkin himself isn't above misleading the consumer. One of his anti-BGH ads shows a young child with a glass of milk and a caption that reads, "Was there a dose of artificial growth hormone in her milk this morning...

Author: /time Magazine | Title: Udder Insanity! | 5/17/1993 | See Source »

...toward a moral quandary. He evokes the wife's protectiveness and pragmatic respect toward her husband's labor even as she lashes out to end it. The play implies in each partner a hint of madness, then suggests how hard it is to distinguish between madness and vision. Ron Rifkin, who had a career-transforming success in The Substance of Fire, is even better in Three Hotels. Christine Lahti gives the less nuanced role of the wife an eerie blend of wit, charm and detachment...

Author: /time Magazine | Title: Corporate Punishment | 4/19/1993 | See Source »

Then one Super Bowl Sunday, Leora Rifkin, 4, daughter of Larry Rifkin, a programming executive with Connecticut Public Television, pulled a Barney tape off the video-store shelf and went home to watch it. And watch it. And watch it. Seeing the magic, her father called Leach's company, the Lyons Group, and they teamed up to produce 30 PBS episodes, which started airing last April. When PBS considered canceling the show last summer, parental howls saved it. Now 20 new episodes, which will introduce another dinosaur character, are scheduled for next year...

Author: /time Magazine | Title: Stuuuupendous! | 12/21/1992 | See Source »

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