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...meeting of the Humane Society in Houston, but the wager, which is part of his script, could just as easily be offered to a gathering of born-again environmentalists in Aspen, Colo.; at the Los Angeles home of TV producer Norman Lear; or on a college campus. Jeremy Rifkin bets that no one can answer this question: "What value has emerged in the past 100 years as our most dominant value, a value that is the key to our science...

Author: /time Magazine | Title: The Most Hated Man In Science: JEREMY RIFKIN | 12/4/1989 | See Source »

...Rifkin's performance, which he delivers on average 90 times a year, is a mixture of Jimmy Swaggart, Phil Donahue and Werner Erhard. Twenty years of teaching, preaching and raising consciences -- some would call it rabble- rousing -- have refined this show to the point that it has a slick, thoroughly professional sheen. Rifkin moves through an audience as if it were his private party, talking, interviewing, questioning and, occasionally but ever so kindly, embarrassing. He will perform for 30 minutes or eight hours, depending on the contract. His basic sermon is an attack on "the Boys," as he calls Francis...

Author: /time Magazine | Title: The Most Hated Man In Science: JEREMY RIFKIN | 12/4/1989 | See Source »

...Boudewyn, spokesman for the California Milk Advisory Board. The dairy industry is concerned that critics of BST will try to turn public opinion against the hormone. Anti-BST television and radio commercials have already been produced but have not yet aired. One 30-second TV spot, created by Jeremy Rifkin, the flamboyant Washington-based opponent of most biotechnology, features a glass of milk with a hypodermic syringe lying beside it. A voice asks, "What are they doing to our milk...

Author: /time Magazine | Title: Technology: A Furious Battle over Milk | 5/29/1989 | See Source »

Sure enough, the computers are byting, the satellites spinning, the Cuisinarts whizzing, just as planned. Yet we are ever out of breath. "It is ironic," writes social theorist Jeremy Rifkin in Time Wars, "that in a culture so committed to saving time we feel increasingly deprived of the very thing we value." Since leisure is notoriously hard to define and harder to measure, sociologists disagree about just how much of it has disappeared. But they do agree that people feel more harried by their life-styles. "People's schedules are more ambitious," says John Robinson, who heads up the Americans...

Author: /time Magazine | Title: Living: How America Has Run Out of Time | 4/24/1989 | See Source »

That is what most frightens the foes of genetic engineering. If biologists can change the course of heredity, they can try to play God and influence human destiny. In 1983 activist Jeremy Rifkin, a longtime opponent of many kinds of genetic research, and several dozen theologians mounted an unsuccessful effort to persuade Congress to ban all experiments on human germ cells. Said Avery Post, president of the United Church of Christ, at the time: "We're not good enough or responsible enough. There is no question about it. We will abuse this power...

Author: /time Magazine | Title: Science: The Perils of Treading on Heredity | 3/20/1989 | See Source »

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